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Explainer videos are perfect for instantly engaging visitors on your website and effortlessly explaining the key benefits of your product or service.
According to eye tracking research by the University of Missouri:
The average time on a website looking at written content 5.59 seconds.
So if you are relying on written sales copy alone, then you might be missing out on an opportunity to properly communicate the main features of your product.
Researchers found that users spent 2.6 seconds scanning a website before focusing on a particular section. With such as short window to grab your user’s attention, it’s important to optimise your website so there is a compelling reason for them to stay longer.
Explainer videos offer a creative solution to explaining complex or invisible processes – without the need for lengthy copy.
Types of Explainer Videos
Explainer Videos are a great way to break down a complex idea, make your marketing messages more memorable, and engage your visitors more deeply. They can be live-action or animation, or combine the two methods.
An animated explainer video maps out the unique features and benefits of a product by showing how it works – whether that’s practically, conceptually or demonstrated with characters (human or non-human).
Live action explainer videos often include interviews by staff or designers to explain more about the product and its benefits. Alternatively, they could have actors to demonstrate how a product works.
The Value of Explainer Videos
Below you can find seven reasons why you may want to incorporate an explainer video onto your website.
#1 Increase Sales
The number one reason why you should use explainer videos is quite simply because they increase sales.
Video marketing statistics in 2021 show that 84% of people say that they’ve been convinced to buy a product or service by watching a brand video. When asked how they’d most like to learn about a product or service, 69% said they prefer to watch a short video.
#2 Simplify Complex Concepts
Explainer videos are perfect for taking complex subjects and making them simpler to understand. Apps and other technical products are often difficult to explain to a non-technical audience. An explainer video can bridge that gap. This is something that we experienced when creating a video for the Commonwealth Secretariat for their fintech toolkit, which you can learn more about in this case study.
#3 Rank Higher in Search Engines
Search engines appear to show a preference for webpages which have a mix of text, images and video. Adding video can therefore help you improve your SEO and help drive up traffic. Including a video on your webpage can also help to increase the time visitors spend on your website, which can also help to boost your SEO.
#4 Make your Marketing Messages more Memorable
People find it easier to retain information from video. As most of the information transmitted to the brain is visual, an explainer video can help to drive up retention and recall.
#5 Engage your Visitors more Deeply
Viewers are much more likely to spend time on your content if it includes a video. According to recent study by MarketingSherpa viewers will spend 100% more time on a page if there is a video on it. This gives you a much greater opportunity to express the key messages using your video.
#6 Increase Conversion Rates
Explainer videos can be used not only to increase sales directly. They can also induce visitors to sign up for free trial or an email newsletter. Or even with a crowdfunding video!
#7 Explain more in a Shorter Period of Time
As the saying goes “a picture tells a thousand words.” Explainer videos are perfect if you have a lot of information that you want to get across but only a limited amount of time to express it. Concepts that may require an entire paragraph to express can often covered with a single simple visual image.
Want to add an explainer video to your website?
We would love to help. To inquire about our explainer video production services, use this contact form or call us on 0203 637 1467.
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* This article was originally published here
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